10,000 Lamborghini Urus SUV has been produced since it was first launched 2 years ago in December 2017. Automobili Lamborghini celebrates the 10,000th Urus that went off the production line at its assembly facility in Sant’Agata Bologna, Italy, on Tuesday, July 21. 2020. The historic super SUV unit is an order from a Russian customer who also ordered Ad Personam personalization .
The 10,000th Lambo Urus was ordered in Nero Noctis Matt black exterior , combined with a carbon fiber package and a black and orange dual-tone Ad Personam interior that also received a combination of carbon fiber components.
Lamborghini Urus received tremendous response from consumers around the world, to many rich people who made Urus their first Lambo, reportedly 70% of Urus buyers in their first year are people who are buying a Lamborghini for the first time.
An important factor expanding Lamborghini’s consumer segment is that SUVs have better cruising range than supercars which are only friendly to smooth roads. Then the passenger capacity that can accommodate up to 4 or 5 people, it makes this Super SUV easier to show off from the cabin to the owner’s colleagues.
Urus has contributed significantly to the increase in sales of Automobili Lamborghini since it was first released in December 2017. Until early 2019, exactly a year after it was officially sold, Urus was successfully delivered to consumers as many as 4,962 units. Then in mid-2020, the number was more than doubled to 10,000.
The expansion of this segment of the Italian exotic car manufacturer has caused the addition of Lamborghini’s assembly facilities to double, from 80,000 m2 to 160,000 m2. The Urus assembly facility, called the ‘ Manifattura Lamborghini ‘, has used the Factory 4.0 model which integrates new production technologies to support workers throughout the assembly operation. As a luxury car manufacturer with high-end consumers, Manifattura Lamborghini sets the benchmark for production models that facilitate maximum modularity, flexibility and personalization.
To bring greater personalization, in 2019 Automobili Lamborghini provides a car painting facility that is fully dedicated to Urus. As part of the production line, the new paint shop is getting a further evolution of the Factory 4.0 model, which integrates new technologies including Artificial Intelligence (AI).
To further facilitate customer personalization, the Italian supercar manufacturer presents a new color collection for Urus, in June 2020. The new color is made for the 2021 model year as an optional addition offered along with a new feature, namely the Urus Pearl Capsule.
Lamborghini Urus Pearl Capsule will appear with a dual-tone color exterior, which is the main color combined with glossy black on the roof, rear diffuser, lip spoiler and other details. The main, ultra-bright pearlescent colors that go along with Lamborghini tradition include: Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green).
As additional information, the Lamborghini Urus is a 4-seater Super SUV with a twin-turbo 4-liter V8 engine that produces 650 ps (641 hp) and 850 Nm (627 lb-ft) of torque. Urus’s claimed performance is 3.6 seconds to reach a speed of 100 km / h from a standstill, with a top-speed of up to 305 km / hour.